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European Stainless Steel Industry Faces Fundamental Restructuring
Authors: A. Wilkes and D. Woodley
American Metal Market (AMM) - Vol. 106, Specialty Steel Supplement , pp. 8-9, 11, 14. December 15, 1998

Abstract

The stainless steel industry is facing fundamental restructuring as it begins to lose its exclusive speciality steel status. The industry has been devalued by the polarisation of the product mix essentially into commodities and specialist grades, driven by evolving applications and the need to reduce prices. Producers now face the choice between pursuing cost leadership through process simplification and scale, or pursuing a specialist steel niche business structure.

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